Privacy Policy

PRIVACY POLICY

The data controller within the meaning of data protection legislation, in particular the EU General Data Protection Regulation (GDPR), is:

Pawtrait.eu

YOUR RIGHTS AS A DATA SUBJECT

You may exercise the following rights at any time using the contact details provided for our Data Protection Officer:

  • Access to information about your data stored by us and its processing (Art. 15 GDPR),
  • Rectification of inaccurate personal data (Art. 16 GDPR),
  • Erasure of your data stored by us (Art. 17 GDPR),
  • restriction of data processing, provided that we are not yet permitted to erase your data due to legal obligations (Art. 18 GDPR),
  • objection to the processing of your data by us (Art. 21 GDPR) and
  • data portability, provided that you have consented to the data processing or have entered into a contract with us (Art. 20 GDPR).

If you have given us your consent, you may withdraw it at any time with effect for the future.

You may lodge a complaint with a supervisory authority at any time, e.g. with the competent supervisory authority for the federal state in which you reside or with the authority responsible for us as the controller.

A list of supervisory authorities (for the non-public sector) with addresses can be found at: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

COLLECTION OF GENERAL INFORMATION WHEN VISITING OUR WEBSITE

TYPE AND PURPOSE OF PROCESSING:

When you access our website, i.e. if you do not register or otherwise submit information, information of a general nature is automatically collected. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your internet service provider, your IP address and similar details.

It is processed in particular for the following purposes:

  • to ensure the website connects without issues,
  • to ensure the smooth use of our website,
  • to evaluate system security and stability, and
  • for other administrative purposes.

We do not use your data to draw conclusions about your identity. We may analyse information of this kind statistically in order to optimise our website and the underlying technology.

LEGAL BASIS:

Processing takes place in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in improving the stability and functionality of our website.

RECIPIENTS:

Recipients of the data may include technical service providers acting as data processors for the operation and maintenance of our website.

STORAGE PERIOD:

The data will be deleted as soon as it is no longer required for the purpose for which it was collected. For data used to provide the website, this is generally the case once the respective session has ended.

PROVISION MANDATORY OR NECESSARY:

The provision of the aforementioned personal data is neither legally nor contractually mandatory. However, without the IP address, the service and functionality of our website cannot be guaranteed. Furthermore, individual services may be unavailable or restricted. For this reason, an objection is not possible.

COOKIES

TYPE AND PURPOSE OF PROCESSING:

Like many other websites, we also use so-called ‘cookies’. Cookies are small text files that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our website.

This enables us to obtain certain data, such as your IP address, the browser used and the operating system.

Cookies cannot be used to launch programs or transmit viruses to a computer. The information contained in cookies enables us to make navigation easier for you and ensure our web pages are displayed correctly.

Under no circumstances will the data we collect be passed on to third parties or linked to personal data without your consent.

Of course, you can generally view our website without cookies. Internet browsers are usually set to accept cookies. In general, you can disable the use of cookies at any time via your browser settings. Please use the help functions of your internet browser to find out how to change these settings. Please note that certain functions of our website may not work if you have disabled the use of cookies.

STORAGE PERIOD AND COOKIES USED:

Provided you allow us to use cookies via your browser settings or consent, the following cookies may be used on our websites:

Where these cookies may (also) relate to personal data, we will inform you of this in the following sections.

You can delete individual cookies or all cookies via your browser settings. In addition, you will find information and instructions on how to delete these cookies or block their storage in advance. Depending on your browser provider, you can find the necessary information via the links below:

REGISTRATION ON OUR WEBSITE

TYPE AND PURPOSE OF PROCESSING:

When you register to use our personalised services, certain personal data is collected, such as your name, address, and contact and communication details (e.g. telephone number and email address). If you are registered with us, you can access content and services that we offer exclusively to registered users. Registered users also have the option to change or delete the data provided during registration at any time, if required. Naturally, we will also provide you with information at any time regarding the personal data we hold about you.

LEGAL BASIS:

The processing of the data entered during registration is based on the user’s consent (Art. 6(1)(a) GDPR).

If the registration serves to fulfil a contract to which the data subject is a party or to carry out pre-contractual measures, the additional legal basis for the processing of the data is Art. 6(1)(b) GDPR.

RECIPIENTS:

Recipients of the data may include technical service providers acting as data processors for the operation and maintenance of our website.

STORAGE PERIOD:

Data is processed in this context only for as long as the relevant consent is in place. Thereafter, it will be deleted, provided there are no statutory retention obligations to the contrary. To contact us in this regard, please use the contact details provided at the end of this privacy policy.

PROVISION MANDATORY OR NECESSARY:

The provision of your personal data is voluntary, based solely on your consent. Without the provision of your personal data, we cannot grant you access to the content and services we offer.

PROVISION OF PAID SERVICES

NATURE AND PURPOSE OF PROCESSING:

In order to provide paid services, we request additional data, such as payment details, to enable us to fulfil your order.

LEGAL BASIS:

The processing of data required to conclude the contract is based on Article 6(1)(b) of the GDPR.

RECIPIENTS:

Recipients of the data may include data processors.

STORAGE PERIOD:

We store this data in our systems until the statutory retention periods have expired. These are generally 6 or 10 years for reasons of proper accounting and tax law requirements.

PROVISION MANDATORY OR NECESSARY:

The provision of your personal data is voluntary. Without the provision of your personal data, we cannot grant you access to the content and services we offer.

COMMENT FUNCTION

NATURE AND PURPOSE OF PROCESSING:

When users leave comments on our website, in addition to this information, the time of creation and the username previously selected by the website visitor are also stored. This serves our security, as we may be held liable for unlawful content on our website, even if it was created by users.

LEGAL BASIS:

The processing of data entered as comments is carried out on the basis of a legitimate interest (Art. 6(1)(f) GDPR).

By providing the comment function, we aim to enable you to interact with us easily. The information you provide is stored for the purpose of processing your enquiry and for any follow-up questions.

RECIPIENTS:

Recipients of the data may include data processors.

STORAGE PERIOD:

The data will be deleted as soon as it is no longer required for the purpose for which it was collected. This is generally the case when communication with the user has been concluded and the company can determine from the circumstances that the matter in question has been conclusively resolved.

PROVISION MANDATORY OR NECESSARY:

The provision of your personal data is voluntary. Without the provision of your personal data, we cannot grant you access to our comments function.

NEWSLETTER

NATURE AND PURPOSE OF PROCESSING:

Your data will be used exclusively to send you the newsletter you have subscribed to via email. Your name is provided so that we can address you personally in the newsletter and, if necessary, identify you should you wish to exercise your rights as a data subject.

Providing your email address is sufficient to receive the newsletter. When you subscribe to our newsletter, the data you provide will be used exclusively for this purpose. Subscribers may also be informed by email of circumstances relevant to the service or registration (e.g. changes to the newsletter offering or technical issues).

We require a valid email address for registration to be effective. To verify that a registration has actually been made by the owner of an email address, we use the “double opt-in” procedure. To this end, we log the newsletter subscription, the sending of a confirmation email and the receipt of the reply requested therein. No further data is collected. The data is used exclusively for sending the newsletter and is not passed on to third parties.

LEGAL BASIS:

On the basis of your expressly given consent (Art. 6(1)(a) GDPR), we will regularly send you our newsletter or similar information by email to the email address you have provided.

You may withdraw your consent to the storage of your personal data and its use for sending the newsletter at any time with future effect. A link to this effect can be found in every newsletter. You may also unsubscribe directly on this website at any time or notify us of your withdrawal via the contact details provided at the end of this privacy notice.

RECIPIENTS:

Recipients of the data may include data processors.

STORAGE PERIOD:

In this context, the data will only be processed for as long as the relevant consent is in place. After that, it will be deleted.

PROVISION REQUIRED OR NECESSARY:

The provision of your personal data is voluntary, based solely on your consent. Without your consent, we are unfortunately unable to send you our newsletter.

Direct marketing via email for existing customers:

If you place an order with us, create a customer account or take advantage of one of our free offers (e.g. guides, white papers, discount promotions), we will process the email address provided in order to send you recommendations via email regarding our own, similar products and services.

The legal basis for this processing is – where applicable in your country of residence – the so-called ‘existing customer privilege’ under Article 13(2) of Directive 2002/58/EC in conjunction with the relevant national implementing provisions (in particular Section 7(3) of the German Unfair Competition Act (UWG) in Germany, § 174 TKG 2021 in Austria) or Art. 3(1)(o) UWG in Switzerland, as well as our legitimate interest in direct marketing pursuant to Art. 6(1)(f) GDPR or the relevant data protection regulations.

You may object at any time to the use of your email address for this direct marketing without incurring any costs other than the transmission costs in accordance with standard rates. You will find a corresponding unsubscribe link in each of our promotional emails; alternatively, you may contact us at any time at support@pawtrait.eu.

We use a service provider (data processor) to send our emails, to whom we transfer the data required for this purpose. This may involve a transfer to countries outside the EU/EEA (in particular to the USA). Where no adequacy decision has been issued by the European Commission for the country in question, we ensure an adequate level of data protection through appropriate safeguards (e.g. EU Standard Contractual Clauses and, where necessary, additional protective measures).

CONTACT FORM

TYPE AND PURPOSE OF PROCESSING:

The data you enter is stored for the purpose of individual communication with you. To this end, you must provide a valid email address and your name. This is used to assign the enquiry and subsequently respond to it. The provision of further data is optional.

LEGAL BASIS:

The processing of the data entered in the contact form is based on a legitimate interest (Art. 6(1)(f) GDPR).

By providing the contact form, we aim to make it easy for you to get in touch. The information you provide will be stored for the purpose of processing your enquiry and for any follow-up questions.

If you contact us to request a quote, the data entered in the contact form will be processed for the purpose of taking steps prior to entering into a contract (Art. 6(1)(b) GDPR).

RECIPIENTS:

Recipients of the data may include data processors.

STORAGE PERIOD:

Data will be deleted no later than 6 months after the enquiry has been processed.

Should a contractual relationship arise, we are subject to the statutory retention periods under the German Commercial Code (HGB) and will delete your data once these periods have expired.

PROVISION MANDATORY OR NECESSARY:

The provision of your personal data is voluntary. However, we can only process your enquiry if you provide us with your name, email address and the reason for your enquiry.

USE OF GOOGLE ANALYTICS

NATURE AND PURPOSE OF PROCESSING:

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA (hereinafter: “Google”). Google Analytics uses so-called “cookies”, i.e. text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie regarding your use of this website is usually transmitted to a Google server in the USA and stored there. However, due to the activation of IP anonymisation on this website, your IP address will be truncated by Google beforehand within Member States of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

The purposes of data processing are to analyse website usage and to compile reports on website activity. Further related services are then to be provided based on website and internet usage.

LEGAL BASIS:

Data processing is carried out on the basis of the user’s consent (Art. 6(1)(a) GDPR).

RECIPIENT:

The recipient of the data is Google, acting as a data processor. We have concluded the relevant data processing agreement with Google for this purpose.

STORAGE PERIOD:

The data will be deleted as soon as it is no longer required for our record-keeping purposes.

TRANSFER TO THIRD COUNTRIES:

Google processes your data in the USA and has submitted to the EU-US Privacy Shield https://www.privacyshield.gov/EU-US-Framework.

PROVISION MANDATORY OR NECESSARY:

The provision of your personal data is voluntary, based solely on your consent. If you prevent access, this may result in functional restrictions on the website.

WITHDRAWAL OF CONSENT:

You can prevent the storage of cookies by adjusting your browser settings accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and relating to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available via the following link: Browser add-on to deactivate Google Analytics.

In addition to or as an alternative to the browser add-on, you can prevent tracking by Google Analytics on our pages by clicking this link. This will install an opt-out cookie on your device. This will prevent Google Analytics from collecting data for this website and for this browser in future, provided the cookie remains installed in your browser.

PROFILING:

With the help of the Google Analytics tracking tool, the behaviour of website visitors can be evaluated and their interests analysed. To this end, we create a pseudonymous user profile.

USE OF SCRIPT LIBRARIES (GOOGLE WEB FONTS)

TYPE AND PURPOSE OF PROCESSING:

To display our content correctly and in a visually appealing manner across all browsers, we use “Google Web Fonts” from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”) on this website to display fonts.

The privacy policy of the library operator Google can be found here: https://www.google.com/policies/privacy/

LEGAL BASIS:

The legal basis for the integration of Google Web Fonts and the associated data transfer to Google is your consent (Art. 6(1)(a) GDPR).

RECIPIENTS:

Calling up script libraries or font libraries automatically triggers a connection to the library operator. In doing so, it is theoretically possible – although it is currently unclear whether, and if so, for what purposes – that the operator, in this case Google, collects data.

STORAGE PERIOD:

We do not collect any personal data through the integration of Google Web Fonts.

Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/.

TRANSFER TO THIRD COUNTRIES:

Google processes your data in the USA and has submitted to the EU-US Privacy Shield https://www.privacyshield.gov/EU-US-Framework.

PROVISION REQUIRED OR NECESSARY:

The provision of personal data is neither legally nor contractually required. However, it may not be possible to display the content correctly using standard fonts.

WITHDRAWAL OF CONSENT:

The JavaScript programming language is regularly used to display the content. You can therefore object to the processing of data by disabling JavaScript in your browser or installing a JavaScript blocker. Please note that this may result in functional limitations on the website.

EMBEDDED YOUTUBE VIDEOS

NATURE AND PURPOSE OF PROCESSING:

We embed YouTube videos on some of our web pages. The operator of the relevant plugins is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA (hereinafter “YouTube”). When you visit a page containing the YouTube plugin, a connection is established with YouTube’s servers. In doing so, YouTube is informed of which pages you visit. If you are logged into your YouTube account, YouTube can associate your browsing behaviour with you personally. You can prevent this by logging out of your YouTube account beforehand.

When a YouTube video is played, the provider uses cookies to collect information about user behaviour.

Further information on the purpose and scope of data collection and its processing by YouTube can be found in the provider’s privacy policy. There you will also find further information on your rights in this regard and settings options for protecting your privacy (https://policies.google.com/privacy). Google processes your data in the USA and has submitted to the EU-US Privacy Shield https://www.privacyshield.gov/EU-US-Framework

LEGAL BASIS:

The legal basis for the integration of YouTube and the associated data transfer to Google is your consent (Art. 6(1)(a) GDPR).

RECIPIENTS:

Accessing YouTube automatically triggers a connection to Google.

STORAGE PERIOD AND WITHDRAWAL OF CONSENT:

Anyone who has disabled the storage of cookies for the Google Ads programme will not have to expect such cookies even when watching YouTube videos. However, YouTube also stores non-personal usage information in other cookies. If you wish to prevent this, you must block the storage of cookies in your browser.

Further information on data protection at “YouTube” can be found in the provider’s privacy policy at: https://www.google.de/intl/de/policies/privacy/

TRANSFER TO THIRD COUNTRIES:

Google processes your data in the USA and has submitted to the EU-US Privacy Shield https://www.privacyshield.gov/EU-US-Framework.

PROVISION MANDATORY OR NECESSARY:

The provision of your personal data is voluntary and based solely on your consent. If you prevent access, this may result in functional restrictions on the website.

SOCIAL PLUGINS

TYPE AND PURPOSE OF PROCESSING:

Social plugins from the providers listed below are used on our websites. You can recognise the plugins by the fact that they are marked with the corresponding logo.

Through these plugins, information – which may include personal data – may be sent to the service provider and, where applicable, used by them. We prevent the unintentional and unwanted collection and transmission of data to the service provider by means of a two-click solution. To activate a desired social plugin, you must first click on the corresponding button. Only upon activation of the plugin is the collection of information and its transmission to the service provider triggered. We do not collect any personal data ourselves via the social plugins or through their use.

We have no influence over what data an activated plugin collects or how this data is used by the provider. At present, it must be assumed that a direct connection to the provider’s services is established and that at least the IP address and device-related information are collected and used. It is also possible that the service providers may attempt to store cookies on the computer being used. Please refer to the privacy policy of the respective service provider to find out exactly what data is collected and how it is used. Note: If you are logged into Facebook at the same time, Facebook may identify you as a visitor to a specific page.

We have integrated the social media buttons of the following companies on our website:

GOOGLE ADWORDS

NATURE AND PURPOSE OF PROCESSING:

Our website uses Google Conversion Tracking. The operator of Google AdWords services is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. If you have arrived at our website via an advertisement placed by Google, Google AdWords will set a cookie on your computer. The conversion tracking cookie is set when a user clicks on an advertisement placed by Google.

If the user visits certain pages on our website and the cookie has not yet expired, we and Google can recognise that the user clicked on the advert and was redirected to that page. Each Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked across the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers are informed of the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

LEGAL BASIS:

The legal basis for the integration of Google AdWords and the associated data transfer to Google is your consent (Art. 6(1)(a) GDPR).

RECIPIENTS:

Every time you visit our website, personal data, including your IP address, is transferred to Google in the USA. This personal data is stored by Google. Google may pass on this personal data, collected via technical means, to third parties under certain circumstances.

Our company does not receive any information from Google that could be used to identify the data subject.

STORAGE PERIOD:

These cookies expire after 30 days and are not used for personal identification.

TRANSFER TO THIRD COUNTRIES:

Google processes your data in the USA and has submitted to the EU-US Privacy Shield https://www.privacyshield.gov/EU-US-Framework.

WITHDRAWAL OF CONSENT:

If you do not wish to participate in tracking, you can refuse the setting of the cookie required for this – for example, via a browser setting that generally deactivates the automatic setting of cookies, or by configuring your browser to block cookies from the domain “googleleadservices.com”.

Please note that you must not delete the opt-out cookies as long as you do not wish to have measurement data recorded. If you have deleted all your cookies in your browser, you must set the relevant opt-out cookie again.

PROVISION MANDATORY OR REQUIRED:

The provision of your personal data is voluntary, based solely on your consent. If you prevent access, this may result in functional restrictions on the website.

USE OF GOOGLE REMARKETING

TYPE AND PURPOSE OF PROCESSING:

This website uses the remarketing function provided by Google Inc. The operator of Google Remarketing services is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter “Google”).

The function serves to present website visitors with interest-based advertisements within the Google advertising network. A so-called ‘cookie’ is stored in the website visitor’s browser, which enables the visitor to be recognised when they visit websites belonging to the Google advertising network. On these pages, the visitor may be shown advertisements relating to content that the visitor has previously viewed on websites using Google’s remarketing function.

LEGAL BASIS:

The legal basis for the integration of Google Remarketing and the associated data transfer to Google is your consent (Art. 6(1)(a) GDPR).

RECIPIENTS:

Each time you visit our website, personal data, including your IP address, is transferred to Google in the USA. This personal data is stored by Google. Google may pass on this personal data, collected via technical means, to third parties under certain circumstances.

Our company does not receive any information from Google that could be used to identify the data subject.

WITHDRAWAL OF CONSENT:

According to Google, no personal data is collected during this process. However, if you do not wish to use Google’s remarketing function, you can generally deactivate it by adjusting the relevant settings at https://support.google.com/adwordspolicy/answer/143465. Alternatively, you can disable the use of cookies for interest-based advertising via the Advertising Network Initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp.

PROVISION MANDATORY OR REQUIRED:

The provision of your personal data is voluntary and based solely on your consent. If you prevent access, this may result in functional restrictions on the website.

SSL ENCRYPTION

To protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g. SSL) via HTTPS.

DATA PROCESSORS USED

The following organisations, companies or individuals have been commissioned by the operator of this website to process data:

Pawtrait.eu

CHANGES TO OUR PRIVACY POLICY

We reserve the right to amend this privacy policy to ensure it always complies with current legal requirements or to reflect changes to our services in the privacy policy, e.g. when introducing new services. The new privacy policy will then apply to your next visit.

QUESTIONS FOR THE DATA PROTECTION OFFICER

If you have any questions regarding data protection, please send us an email or contact the person responsible for data protection within our organisation directly:

This privacy policy was created with the assistance of activeMind AG, the experts forexternal data protection officers (Version #2021-04-10).

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